This is a proactive project for Paramex that I created during my time at Ogilvy.
There are many causes of headaches: breakup headache, deadline headache, stuck in a jam headache, and the list goes on.
Paramex has a classic tagline that we’re all familiar with, "Apapun Sakit Kepalanya, Paramex Obatnya.” The objective of this campaign was to let people know that there’s one solution to all the headaches, Paramex.
Each cause of headache would have their own sleeves.
Point of Purchase (Social Experiment)
We placed a point of purchase box on a pharmacy counter, or cashier counter at a grocery store.
As soon as they open the sleeve, they would realize the fact that they all consist of the same product; there’s one solution to all the headaches, Paramex.