This is a campaign that first introduced the “lucky stick” in Indonesia. Every cigarette pack contains a pack insert that has a unique code which can then be entered on the microsite.
Pack Insert, Microsite, and Cigarette Tipping
Indonesia is a country that has a very rich cultural heritage and Batik is considered part of it. The approach of this project is incorporating Batik Kawung pattern to cigarette tipping, pack insert and microsite.
Client wanted to create a lifestyle questionnaire of their target audience to get to know them better. At the end of the questionnaire, people will be able to summarize it using provided template options and then share it on social media. The more you enter the site with different unique codes, the higher your chances of winning the weekly rewards and grand prizes.