What most people don’t realize is that we burn a lot of calories just by doing everyday activities. This project is highlighting the idea that Fitbit helps keep track of every little bit in our busy lives.

TrackBit - Experiential (Explainer Video)

TrackBit is an activity tracker designated for handheld grocery baskets that gathers metrics about physical exertions. Upon checkout, it calculates activity while shopping so people can keep track of every little bit.