Double R Ranch - Beef 101

Beef cuts can be bewildering. The difference in labels, size, and price can throw off even the best home cook.

The main idea of the campaign is creating a Beef 101 on-pack label and website to bring knowledge to the consumers and make sure they are always prepared when buying and cooking beef.

Beef 101 on-pack label

The on-pack label shows a small window of where the cuts of beef come from, along with how that cut is best cooked.

Website

The website is the ultimate guide to learn more about different cuts of beef and how to cook them including recipes for beginners.